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Zeraim Gedera has launched a new campaign -  .
Zeraim Gedera, a leading vegetable breeding Company, is launching a new campaign which is based on it’s focus for consumer’s needs. Being aware of its customer's needs and preferences for tasty and exciting products,
Zeraim Gedera's top class breeders are aiming at meeting these consumer’s demands, with the feeling that Great Taste Creates New Sense. Known for its expertise in developing innovative varieties, the Company has chosen a unique way to express the emotional and sensual feeling derived from taste.
"The Company has cooperated with the famous Israeli Hip Hop dance group of "Shakatak" to transfer this message to a body language, considering that every bite of fruit or vegetable creates an internal sense that can be expressed by body movement", says Tal Frank, Marketing Department Manager of Zeraim Gedera, "each crop producing a different sense of taste", she adds.
Zeraim Gedera is launching its campaign with a celebration of creativity at Fruit Logistica 2007, with lively dance shows by "Shakatak".
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