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"My mind was made up, it was Sugar Heart"
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Accompanied by Amnon Eshet, CEO, Ofer Ben-Zvi, Head of M&S and Jose Luis Gonzalez, America's Desk Manager, we paid a visit during May, to the watermelon experimental trials, commercial production and grower/shippers in the South Florida, USA, from Arcadia to Immokalee, Florida.
The conditions faced by producers in this region were once again very challenging and affects of late cold snaps and windy conditions were evident in production. Yields were varied from farm to farm and while most were still in the full swing of harvest, they were estimated to be anywhere from 20 to 30 percent lower than average. Hollow heart was also found in a high percentage in the crown crop, which is the first fruit cut from the vine. It is common to experience this with the first cutting, as fruit that develops during the most adverse weather conditions normally suffers more and exhibits this characteristic.
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Agritech Concludes a Successful
First Fresh Produce Seminar
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Kadmon Nitzan
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Zeraim Gedera hosted a conference, "Fresh Produce Marketing in a Changing Economic Environment", on the sidelines of the Agritech 2009 exhibition in Tel Aviv on May 7th.
The conference included a lecture by Mr. John Giles, Divisional Director at Promar International. He enriched the listeners with the European perspective. Mr. Jess Ennis, Director of Productores de Hortalizas magazine, spoke on consumption trends in the US. And Professor Oren Kaplan addressed the issues of marketing and consumer behaviour.
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A Culinary Experience at Zeraim Gedera's Booth at Agritech
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Kadmon Nitzan
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Zeraim Gedera professionals - ranging from product managers to breeders to marketing managers - were present throughout the exhibition, welcoming and meeting the wide variety of people who came to our booth. Our visitors included growers, retailers, exporters and fresh produce wholesalers, as well as delegations from all parts of the world, and new and existing contacts.
The company's booth was designed as a salad bar that enabled visitors to taste our shining stars, a unique interactive dining experience with diverse flavors and a friendly, informal atmosphere.
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The Bell Pepper in Spanish Way Trellising in Mexico
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Elvis Hernández – Mexico Operation Manager
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It has been close to two decades since the farming of peppers in protected structures has begun in Mexico. At that time, high tech greenhouses with very high manufacturing costs were installed and these were not fully amortized until a few years ago. These expensive structures were accompanied with the genetics that were suitable to such structures, all coming from countries that grow under lower lighting and temperatures than those in our country, and with prolonged cultivation periods.
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Agro Baja 2008
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Zeraim Mexico participated for the first time this year in the Agro-Baja, the only farming and fishing exhibition in the country, and the only one that takes place in the border area between Mexico and the United States. This event took place in the farming valley of the city of Mexicali, Baja California, Mexico, on March 6 – 8, 2008.
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An outbreak of salmonella that swept the U.S. caused health authorities to run around in ever decreasing circles
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The outbreak of Salmonella Saintpaul, possibly linked to tomatoes, has affected more than a thousand in the US since the beginning of spring 2008The infections have been linked to some raw red plum, red Roma, round red tomatoes, and products containing these raw tomatoes.
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First-Class Lecturers
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In order to reach the various target audience, which include the supply chain, the conference included professional lectures with the top lecturers, some of whom are stated below, who shared their extensive knowledge in the following fields with the large audience present
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An Experience of Tastes at Zeraim Gedera
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Zeraim Gedera’s three-day international seminar was a resounding success.
From July 6th to 8th, 2008, Zeraim Gedera held a professional conference on agro-technology
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Zeraim Gedera has lots to give, and lots to gain
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Amnon Eshet, Head of Zeraim Gedera, in a first interview to seasons & taste
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Zeraim Gedera seed company joined Syngenta last year. We took the opportunity to ask Amnon Eshet, Head of Zeraim Gedera, about the recent past, the present and the future.
What is Zeraim Gedera bringing to Syngenta? |
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