The global revolution in taste, color and shape has spread to the pepper field. Through
constant monitoring and testing of global markets, we, at Zeraim Gedera realized that a
number of strategic markets have begun to show interest in new pepper varieties. The
growing interest in these varieties can be linked to several factors. First, changes in consumer
taste for a variety of vegetable products, including peppers, have led to the need to develop
new varieties.

Second, leading retailers want to expand their basket of products and increase their profits.
Third, the growing consumption of fruits and vegetables around the world has exposed many
cultures to new foods and flavors previously unknown. In addition, the telecommunications
revolution has exposed consumers to a wide range of new products on many international
cooking shows, recipes published in various periodicals, and internet recipe websites which
share international cuisine tips and recipes.

With respect to the excellent blocky peppers and tastes that we see in all the supermarkets,
Zeraim Gedera has begun to promote a significant amount of new pepper varieties suitable
for the demands of international markets, particularly in Europe.

From the accordion-shaped pepper to the sweet pepper
In order to sweeten the days and palates of Eastern Europeans, we have launched an
especially sweet red conic pepper, called the Capia. The Capia, may eaten stuffed, pickled, or
cut up in fresh salad, and is considered especially sweet and crisp.

It is possible to find Zeraim Gedera’s Dulce Italiano peppers in prestigious European
supermarket chains, which, as its name implies, are especially sweet and juicy. Europeans
love to serve the Dolce Italiano as hors d’oeuvres or during the meal itself.

Visitors to Turkey will tell you that no meal is served without the light-green Charliston, a
conic-shaped pepper that is an integral part of every salad. The Turkish cuisine is known for
its variety of stuffed vegetables, including peppers stuffed with either meat or cheeses. The
Turks prepare each connoisseur dish with the Dolma pepper. “Dolma” means stuffed in
Turkish, and the pepper’s very name explains the dish.

For lovers of spicy flavors, the accordion shaped Sivri pepper is recommended. This is a
green pepper, coiled with a mild picante flavor that is included in every vegetable salad in
Turkey.

For the sombrero wearers in Mexico and peoples of the Middle East, we have launched the
Hot, a sharp conic-shaped Green or Red pepper eaten as a hot spice in a wide variety of
dishes.

Contact:
Tal Franck
Zeraim Gedera
Phone: +972 89446220
Email

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